Methodological challenges in the analysis of agrifood systems: a mixed-method approach

Objective: The main goal of this paper consists in analyzing the potential mixed methods used study two agrifood systems: Iberian ham (Spain) and chorizo from Toluca Valley (Mexico). Research limitations: Opposing cultural contexts that allowed different strategies to be which sought not only collect information diverse actors each system but also face methodological challenges currently prevail. These are linked diversity themselves use new technologies for data collection. Methodological design: To solve these shortcomings, have been implemented with support technological innovations. Results: Results allow us verify employment is an excellent means leveraging resources effectively efficiently. In Spain, employing a self-administered survey enabled rural manufacturers control timing their response. Regarding consumer results, prove collecting via smartphone highly recommended. case Mexico, starting research quatitatively building trust, factor critical given levels violence Mexican society generate mistrust and, ultimately, lead refusal participate academic research. Findings: contribution article that, based on real complex cases, it provides evidence followed systems cross-cultural Mixed emerge as global dynamics.